Hey, I’m Michelle
A visionary and collaborative creative leader who builds high performing teams that deliver UX design, visual design, conversation design, service design, content strategy and research. I’m energized by rallying a team to solve complex human needs that drive key business outcomes using my empathetic and inspirational leadership style.
My Approach
Collaborative
I believe in the power of collaboration and lead with a spirit that inspires others to follow the same approach. I’m known for my ability to lead my teams through effective cross-functional collaboration to solve complex design problems. I’ve also co-led a collaboration committee and spearheaded new initiatives across large and complex design teams that enhance connection, collaboration and creative excellence.
Empathetic
I lead with immense empathy for my team and those who I serve every day. My leadership style allows me to effectively build high trust teams who feel safe to openly collaborate and learn together. Having empathy for the humans we design products for is essential to making a positive difference in the lives of those we serve and also ensures the long-term business success of the products we build.
Inspirational
Being able to rally people to work together toward a common vision is crucial when building an engaged, high performing team focused on continuously improving how we solve the right problems in the right ways. I’ve been called a ‘hype woman’ and always aim to communicate the larger vision for the work we’re proud to do every day.
Work
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Digital Self-Service AI Solutions
I led the first generative AI features for the UHC mobile app, #1 medical app in the Apple App Store.
Case study under construction
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Onboarding Health Insurance Members
I led a team that redesigned the onboarding flow for the UHC mobile app and web portal.
Case study under construction
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Specialty Medication Management
I led visual design as part of the team who redesigned BriovaRx’s mobile app and web portal experiences.
Case study under construction
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Awards & Recognitions
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I was nominated and won the United Healthcare Consumer Product Mindset Award in 2024. This award is given to those who show a new approach to looking at things and doing things differently. The Mindset Award is given to those who not only have a positive attitude but also focuses on growth and development while staying inventive to do whatever it takes to get the job done.
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I was nominated for the Make IT Happen Award in 2018. This award is given to those who make significant contributions in technology in Optum.
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I won an ADDY award for packaging design in 2013 from the American Advertising Federation.
Volunteering
American Advertising Federation
Student portfolio reviewer
Pro-bono graphic design services
GirlOnward, 501(c)(3) nonprofit
Pro-bono graphic design services